Last Updated: [Insert Date]

Welcome to Cheap US Modern Apparel Store (“usmodernapparel.com”, “we”, “us”, or “our”). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from us.

1. Information We Collect

We collect various types of information to provide and improve our services to you:

  • Personal Identification Information: Name, email address, shipping/billing address, phone number, payment information (processed securely through our payment processors).
  • Transaction Information: Details about purchases you make, including products ordered, payment method, and order history.
  • Technical Data: IP address, browser type and version, time zone setting, browser plug-in types, operating system, and other technology on the devices you use to access our website.
  • Usage Data: Information about how you use our website, products, and services, including clickstream data and page interaction information.
  • Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To process and fulfill your orders for our premium sportswear and accessories
  • To provide customer support and respond to your inquiries
  • To improve our website, products, and services
  • To prevent fraud and enhance the security of our website
  • To provide you with information about products or promotions that may interest you (where you have consented to this)
  • To comply with legal obligations and enforce our terms and conditions

3. Data Sharing and Disclosure

We may share your information with third parties only in the following circumstances:

  • Service Providers: With trusted third parties who assist us in operating our website, conducting our business, or servicing you (e.g., payment processors, shipping carriers). These parties are obligated to keep your information confidential.
  • Legal Requirements: When required by law or to respond to legal process, to protect our rights, or to prevent harm.
  • Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

We do not sell your personal information to third parties for their marketing purposes.

4. International Data Transfers

As we serve customers globally (excluding some Asian and remote regions), your information may be transferred to and maintained on computers located outside of your country where data protection laws may differ. We implement appropriate safeguards to ensure your data remains protected in accordance with this Privacy Policy.

5. Data Security

We implement industry-standard security measures to protect your personal information:

  • 256-bit SSL encryption on all transactions
  • Regular security audits and PCI compliance
  • Fraud detection systems monitoring all purchases
  • No sensitive payment data stored on our servers

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security but we maintain commercially reasonable safeguards.

6. Your Rights

Depending on your location, you may have certain rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request correction of inaccurate or incomplete information.
  • Deletion: Request deletion of your personal information under certain circumstances.
  • Restriction: Request restriction of processing of your personal information.
  • Objection: Object to processing of your personal information for direct marketing.
  • Data Portability: Request transfer of your personal information to another party.

To exercise these rights, please contact us at [email protected].

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

  • Remember your preferences and shopping cart contents
  • Analyze website traffic and user behavior to improve our services
  • Deliver targeted advertisements about our products that may interest you

You can control cookies through your browser settings. However, disabling cookies may affect your experience on our website.

8. Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date. We encourage you to review this Privacy Policy periodically.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us:

By email: [email protected]

By mail: 10 Kingsgate St, Winchester, GB CH6A 8HN